A mental health app · B2C · Thomas Petit client
Tell ad networks which users reported high anxiety, since they pay far more
Unknownanalytics-attributiononboarding
What they did
In a mental health app, users who report a high anxiety level in onboarding are much more valuable, so that answer is factored into the signal sent to networks. Mildly lower-value answers are not excluded (handled via value optimization or value rules instead); only near-zero intent answers like 'just browsing' are filtered out.
“Like, I have a mental health app where when people say they have a high level of anxiety, they're so much more valuable than when they say something else. And so, we we factor this question.”
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