A freemium subscription app · B2C · Thomas Petit client
Report a $1 value for non-payers who look likely to stick around
Unknownanalytics-attribution
What they did
Users who don't convert within 24 hours but show high likelihood of retaining as freemium users or converting later get a small value (~$1, vs the $10/month or $90/year plan values) instead of zero, so networks don't learn to avoid them.
“One thing I'm working on right now, for example, is that users that are not converting within 24 hours, but are demonstrating a very high likelihood of retaining for long as a freemium user or converting later, we're going to assign a small value to it”
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