A mobile game with big spenders · B2C · guest's gaming contact
Report your biggest spenders as mid-value so Meta doesn't stop early
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What they did
A gaming company reports whale players (worth $500-1,000) as medium-value users, because reporting the full value makes Meta 'done for the day' after one big user. Guest notes it's rarer in subscriptions but could apply to very high tiers (e.g. reporting a $200 plan as $100).
“He's like, "Yes, because we've got whales, and then if I really declare a big whale of 500 or 1,000, Meta is going to say, 'That's it, my job is done for the day, I bring that one user, and I'm done.'"”
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- Send your conversion signal within a day, waiting a few hours to see early useVoyantis showed timing matters; guest says signals after 24 hours are nearly useless
- Keep at least 10 conversion events per campaign per day before filteringUnder ~10/day optimization breaks; well above it, fewer better events win
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- Send every event to every ad network, then pick a different signal for each
- Compare the value you report with real revenue by country, not just in total
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- Put all spend behind one channel and one optimization signalGrew from 0 to eight figures in two years, then had no fallback when it broke
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- Tell ad networks which users reported high anxiety, since they pay far more
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- Sell $5-10 top-up credits on top of subscription tiers
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