A subscription app · B2C · Thomas Petit client
Let a signal specialist filter and send your ad events, and test it
One of two tests looks good, the other doesn't; not conclusive
Mixedanalytics-attributionpaid-social
What they did
Client already had a fairly sophisticated in-house signal system; handed optimization to Voyantis, which filters events and sends them back to the networks itself (including event-timing tricks). Running two tests.
What happened
One test looking good, the other not; they did things the team wouldn't have done alone.
- Effort
- Two tests
“We're running two tests, one is looking good, the other one not, so it's not completely let's say conclusive, but they definitely did stuff that we wouldn't have done on our own”
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