Kleo · B2B · AI LinkedIn ghostwriter
Host a LinkedIn Live: 20 minutes teaching, 20 minutes demo, then the pitch
Founder credits it for hitting $30K MRR in 4 days
Workedeventsfounder-brand
What they did
For launch one, ran a single LinkedIn Live. Announce it with a simple post on what it will cover; people who sign up get a LinkedIn notification when you go live. First 20 minutes educate on one topic, next 20 minutes walk through/demo the product, then pitch it, share the link and tell people where to buy. Zoom webinars are the alternative format.
What happened
Guest says showing up live as a human is what let them hit $30K in 4 days
- Stage
- launch
- Effort
- One LinkedIn Live
This shipped together with other changes, so the result can't be credited to this alone.
“For launch number one, we just did one LinkedIn Live, which is literally on LinkedIn, you're going live like you would on Instagram or X.”
“All you need is one topic to educate on for the first 20 minutes. Then the next 20 minutes is going to be a walkthrough or a demo. And then the third bit is you're going to be pitching the product, sending the link, tell them where to buy.”
“So, that's what allowed us to literally hit the 30K in 4 days.”
Related topics
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More from this episode
- Kleo: Post LinkedIn tips with no sales pitch, pointing readers to a waitlistBuilt a waitlist of thousands over 6-12 months; founders credit it for launch demand
- Kleo: Launch only to your waitlist; keep the website with no way to buy$30K MRR in 4 days, $62K MRR within 2 months
- Kleo: Send the waitlist 10+ problem-focused emails over 4 weeks before launchFounder credits emails, not viral posts, for reaching $30K then $60K MRR
- Kleo: Walk each early customer through the product on a call, and record itFounder says users stayed longer and became evangelists; no numbers
- Kleo: Tell the waitlist only 500 spots are available at launchBeat curiosity and FOMO angles as the best early driver, per founder
- Kleo: Give launch buyers 50% off for life if they buy nowPart of the launch that hit $30K MRR in 4 days; not measured alone
- Kleo: Have a co-founder give every user his personal phone number
- Post on LinkedIn 4 times a week across 3 content types, with free guides for emailsGuest's framework; says it builds the audience needed to launch. No numbers