Kleo · B2B · AI LinkedIn ghostwriter
Give launch buyers 50% off for life if they buy now
Part of the launch that hit $30K MRR in 4 days; not measured alone
Unknownpricingpr-launch
What they did
Waitlist buyers at launch were offered 50% off for a lifetime: 'If you buy now, you'll never have to pay the newer price ever again.' Used alongside the 500-spot cap.
- Stage
- launch
This shipped together with other changes, so the result can't be credited to this alone.
“And also, if you want to add something else, you can offer them a lifetime discount, which is what we did. We told them, "Hey, this is 50% off for a lifetime. If you buy now, you'll never have to pay the newer price ever again."”
Related topics
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More from this episode
- Kleo: Post LinkedIn tips with no sales pitch, pointing readers to a waitlistBuilt a waitlist of thousands over 6-12 months; founders credit it for launch demand
- Kleo: Launch only to your waitlist; keep the website with no way to buy$30K MRR in 4 days, $62K MRR within 2 months
- Kleo: Send the waitlist 10+ problem-focused emails over 4 weeks before launchFounder credits emails, not viral posts, for reaching $30K then $60K MRR
- Kleo: Host a LinkedIn Live: 20 minutes teaching, 20 minutes demo, then the pitchFounder credits it for hitting $30K MRR in 4 days
- Kleo: Walk each early customer through the product on a call, and record itFounder says users stayed longer and became evangelists; no numbers
- Kleo: Tell the waitlist only 500 spots are available at launchBeat curiosity and FOMO angles as the best early driver, per founder
- Kleo: Have a co-founder give every user his personal phone number
- Post on LinkedIn 4 times a week across 3 content types, with free guides for emailsGuest's framework; says it builds the audience needed to launch. No numbers