Practitioner pattern · Lara Acosta (Runs a personal-brand agency/info business with clients who follow the same launch playbook)
Post on LinkedIn 4 times a week across 3 content types, with free guides for emails
Guest's framework; says it builds the audience needed to launch. No numbers
Unknownfounder-brandemailcontent
What they did
The '4-3-2-1' framework: post 4 times a week (not more; quality over quantity); 3 content pillars: educational, storytelling, sales-generating (e.g. lead magnets); 2 audiences: ICP (ideal client persona) and IFP (ideal follower persona, who engage daily and may buy later); 1: lead magnets, e.g. a Google Doc or Loom explaining part of your process, given free in exchange for an email, then nurture that list.
What happened
Presented as how to build the following and email list needed before launching
- Stage
- pre-launch
“I have a framework called the 4-3-2-1. So, ideally, you want to post four times a week. That's it. Not five, not six, not seven.”
“You literally only have to create a Google document explaining something, or a Loom, or something else that you already have, maybe it's a part of your process, and then you give it out to people for free. And the only thing that you ask for is their email.”
Related topics
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More from this episode
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- Kleo: Launch only to your waitlist; keep the website with no way to buy$30K MRR in 4 days, $62K MRR within 2 months
- Kleo: Send the waitlist 10+ problem-focused emails over 4 weeks before launchFounder credits emails, not viral posts, for reaching $30K then $60K MRR
- Kleo: Host a LinkedIn Live: 20 minutes teaching, 20 minutes demo, then the pitchFounder credits it for hitting $30K MRR in 4 days
- Kleo: Walk each early customer through the product on a call, and record itFounder says users stayed longer and became evangelists; no numbers
- Kleo: Tell the waitlist only 500 spots are available at launchBeat curiosity and FOMO angles as the best early driver, per founder
- Kleo: Give launch buyers 50% off for life if they buy nowPart of the launch that hit $30K MRR in 4 days; not measured alone
- Kleo: Have a co-founder give every user his personal phone number