Kleo · B2B · AI LinkedIn ghostwriter
Post LinkedIn tips with no sales pitch, pointing readers to a waitlist
Built a waitlist of thousands over 6-12 months; founders credit it for launch demand
Workedfounder-brandorganic-socialcontent
What they did
'Edu-selling' (term from co-founder Jake): the co-founders' personal LinkedIn accounts plus a separate brand account, The LinkedIn Creator, post educational content answering the audience's biggest problems (e.g. best LinkedIn writing tips; the typical problems founders have creating content). No direct call to action or plug; at most the end shows where readers could get more results with the tool, which leads them to join the waitlist. Built up over roughly 6 months to a year before launch.
What happened
Drove signups for a waitlist of 'thousands' (host's figure) that the launch sold into
- Stage
- pre-launch
- Effort
- Several accounts posting over ~6-12 months
“So, we had multiple posts that drove demand to this waitlist. So, this is one of the posts, not from me and not from Jake, from our other account called The LinkedIn Creator. You can see that there is no call to action, there is no direct plug. It's simply educating.”
“This is something that Jake called "edu-selling," where you're basically telling people what they need to know.”
Related topics
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- Kleo: Host a LinkedIn Live: 20 minutes teaching, 20 minutes demo, then the pitchFounder credits it for hitting $30K MRR in 4 days
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