Kleo · B2B · AI LinkedIn ghostwriter
Walk each early customer through the product on a call, and record it
Founder says users stayed longer and became evangelists; no numbers
Workedonboardingfeature-developmentcustomer-support
What they did
During the beta launches, ran 'VIP white glove onboarding' calls (booked via Calendly) taking customers through the product so they used it correctly, since people mostly churn from not understanding software. Calls were recorded to spot patterns in thinking, problems and bugs, which were fixed immediately. Also DMed customers directly for feedback. Happy users gave testimonials.
What happened
Customers stayed longer, gave testimonials and became 'Kleo evangelists'; faster product iteration
- Stage
- Early (early customers)
“What we did was we were going on VIP white glove onboarding calls, where we literally took people through the product so they could use it correctly.”
“But also, in the background, we were recording those calls to make sure that we spotted patterns in thinking, in problems, in bugs, in issues that people were having, so we could actually fix them immediately.”
Related topics
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More from this episode
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- Kleo: Send the waitlist 10+ problem-focused emails over 4 weeks before launchFounder credits emails, not viral posts, for reaching $30K then $60K MRR
- Kleo: Host a LinkedIn Live: 20 minutes teaching, 20 minutes demo, then the pitchFounder credits it for hitting $30K MRR in 4 days
- Kleo: Tell the waitlist only 500 spots are available at launchBeat curiosity and FOMO angles as the best early driver, per founder
- Kleo: Give launch buyers 50% off for life if they buy nowPart of the launch that hit $30K MRR in 4 days; not measured alone
- Kleo: Have a co-founder give every user his personal phone number
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