Kleo · B2B · AI LinkedIn ghostwriter
Send the waitlist 10+ problem-focused emails over 4 weeks before launch
Founder credits emails, not viral posts, for reaching $30K then $60K MRR
Workedemailpr-launch
What they did
Starting 4 weeks before launch, sent 10+ emails that educate on the problem with no CTA and no 'coming soon'. First email: 'The problem with AI content and why we're different' (tested headlines such as 'why most AI content fails before it even starts'), aimed at the top objection 'how is this better than free ChatGPT or Claude?' by reframing it as a differentiation problem, not an AI problem. The launch email put 'Kleo 2.0 is live. Try it now' with the link in the very first line to drive attention fast.
What happened
Guest says the emails were the reason they reached $30K and then $60K MRR
- Stage
- launch
- Effort
- 10+ emails over 4 weeks
This shipped together with other changes, so the result can't be credited to this alone.
“4 weeks before we launched the actual product live to our waitlist, we warmed up the list, showing people why they needed our tool without actually directly selling it to them.”
“We knew that the number one objection was, "How is this better than ChatGPT or Claude that is free for us?"”
“So, the emails that I was showing were literally the reason why we were able to get to 30K MRR, and then 60K MRR. It wasn't just viral content, it was emails.”
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More from this episode
- Kleo: Post LinkedIn tips with no sales pitch, pointing readers to a waitlistBuilt a waitlist of thousands over 6-12 months; founders credit it for launch demand
- Kleo: Launch only to your waitlist; keep the website with no way to buy$30K MRR in 4 days, $62K MRR within 2 months
- Kleo: Host a LinkedIn Live: 20 minutes teaching, 20 minutes demo, then the pitchFounder credits it for hitting $30K MRR in 4 days
- Kleo: Walk each early customer through the product on a call, and record itFounder says users stayed longer and became evangelists; no numbers
- Kleo: Tell the waitlist only 500 spots are available at launchBeat curiosity and FOMO angles as the best early driver, per founder
- Kleo: Give launch buyers 50% off for life if they buy nowPart of the launch that hit $30K MRR in 4 days; not measured alone
- Kleo: Have a co-founder give every user his personal phone number
- Post on LinkedIn 4 times a week across 3 content types, with free guides for emailsGuest's framework; says it builds the audience needed to launch. No numbers