GTM Sauce

A subscription apps · B2C · App Masters' own apps

Let people slide to pick their discount, starting at $40, lowest $30

Most people slide to the lowest price, per the host; no numbers

Unknownpricingpaywall

What they did

Instead of a single 'one-time 50% off' offer, show a slider: full price $60, starts at $40, sliding all the way gives $30 (50% off, the same floor as the one-time offer). Users feel they chose the better deal.

What happened

Host says most people slide and pick the lowest price; no comparison given.
18:15
“Or you can let users slide over and pick the discount that they want. So, it's still the same the the lowest price is still the same 50% offer”
Steve P. Young
18:45
“and then the full price is $60, $30 if you slide all the way through, and the middle where it starts off with is 40”
Steve P. Young

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