Practitioner pattern · Steve P. Young (Sells the App Founders community and app audits; AppsFlyer is a sponsor/partner)
Show the paywall before asking people to sign up
People would rather pay than give an email, App Masters found; no numbers
Workedonboardingpaywall
What they did
Order: onboarding screens -> paywall -> registration. Asking for sign-up first loses most users.
What happened
Host says most people would rather pay than hand over an email address.
“what we found is you want to have an onboarding screen, paywall, then ask for people to register because most people will at most people would rather pay you than give you their email address, is what we found”
Related topics
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More from this episode
- Before the paywall, add two screens: '7 days free' and 'we'll remind you'Trial starts up 56% on one app; up to +100% on others. Weaker on a 3-day weekly plan
- Next to the free trial, offer the first month for $1.99, then yearlyIntro takers renew at over 50% vs 30-40% for 7-day trials
- Add a cheap first-month offer on the yearly plan beside the free trialConversion 19% -> 25%; proceeds up 21%
- Momego: When people close the paywall, give them a free week of Pro, then count downFree-user conversion 0.4% -> 4.5%
- Remove the close button from the onboarding paywallTrial starts 6% -> 12-15%; trial-to-paid stayed at 30%
- Ask 'How did you hear about us?' and hard-paywall only people from adsUntested idea; a shared chart showed 5% soft vs 34% hard paywall conversion
- Add a paywall to onboarding, even with a million free usersRevenue and retention both went up, per the host; no numbers
- Let people slide to pick their discount, starting at $40, lowest $30Most people slide to the lowest price, per the host; no numbers
- Offer 1-month, 3-month and yearly plans in a fitness appWorked best of the plan sets tried, per the host; no numbers
- Price at $39.99 rather than $41.99$39.99 beat $41.99 in a community member's price test
- Find App Store keywords first, then build an app around themAbout 30% of launches get ASO traction; 70% don't
- Give each Apple Ads campaign its own product page to see its sales
- Make a product page per keyword, with that keyword on the first screenshotPretty good success, per the host; no numbers
- Try TikTok Spark Ads next to Meta ads for cheaper installsCheaper installs on TikTok, but those users converted worse than Meta's