GTM Sauce

App Founders community members

Price at $39.99 rather than $41.99

$39.99 beat $41.99 in a community member's price test

Workedpricing

What they did

Community members ran a price comparison of $41.99 vs $39.99; host generalizes to using round .99 prices ($9.99, $19.99) rather than odd ones like $13.49.

What happened

$39.99 won against $41.99.
52:33
“they did a price comparison, $41.99 versus $39.99, guess what won? $39.99, good job.”
Steve P. Young

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