Practitioner pattern · Steve P. Young (Sells the App Founders community and app audits; AppsFlyer is a sponsor/partner)
Next to the free trial, offer the first month for $1.99, then yearly
Intro takers renew at over 50% vs 30-40% for 7-day trials
Workedpricingpaywall
What they did
Set up two yearly subscription products: one with a 7-day free trial, one with an introductory price of $1.99 for the first month that then renews at the full yearly price. Show both on the paywall (ReciMe does this alongside its $5.99 monthly). Most users pick the free trial; the smaller group that picks the paid intro renews better. Variants: a cheaper first 3 months (Audible-style ~$3 for 3 months) for fitness apps.
What happened
Paid-intro takers renew at >50% vs the usual 30-40% trial -> paid on 7-day trials, per what App Masters has seen.
“So, the the key is, these are two yearly subscription plans. One subscription plan has a 7-day free trial, and the other one has the intro offer is a $1.99 for the first month.”
“the 1.99 people who opted in for that, they tend to renew at higher than 50%, is from what we've seen”
Related topics
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More from this episode
- Before the paywall, add two screens: '7 days free' and 'we'll remind you'Trial starts up 56% on one app; up to +100% on others. Weaker on a 3-day weekly plan
- Add a cheap first-month offer on the yearly plan beside the free trialConversion 19% -> 25%; proceeds up 21%
- Momego: When people close the paywall, give them a free week of Pro, then count downFree-user conversion 0.4% -> 4.5%
- Remove the close button from the onboarding paywallTrial starts 6% -> 12-15%; trial-to-paid stayed at 30%
- Ask 'How did you hear about us?' and hard-paywall only people from adsUntested idea; a shared chart showed 5% soft vs 34% hard paywall conversion
- Add a paywall to onboarding, even with a million free usersRevenue and retention both went up, per the host; no numbers
- Let people slide to pick their discount, starting at $40, lowest $30Most people slide to the lowest price, per the host; no numbers
- Offer 1-month, 3-month and yearly plans in a fitness appWorked best of the plan sets tried, per the host; no numbers
- Price at $39.99 rather than $41.99$39.99 beat $41.99 in a community member's price test
- Show the paywall before asking people to sign upPeople would rather pay than give an email, App Masters found; no numbers
- Find App Store keywords first, then build an app around themAbout 30% of launches get ASO traction; 70% don't
- Give each Apple Ads campaign its own product page to see its sales
- Make a product page per keyword, with that keyword on the first screenshotPretty good success, per the host; no numbers
- Try TikTok Spark Ads next to Meta ads for cheaper installsCheaper installs on TikTok, but those users converted worse than Meta's