Payout · B2C · class action lawsuit finder app
Get a creator who already covers your niche to promote the app
Drove thousands of downloads; no cost given
Workedinfluencer
What they did
Partnered with a content creator already in Payout's niche to promote the app to his existing audience, relying on the trust followers already have in him. Aim for relatable, viral content that feels natural and unprocessed.
What happened
The creator's videos drove thousands of downloads.
- Stage
- launch
“For this app, I partnered with a content creator that was already in the niche for the app I was building, and his videos were able to drive a bunch of traffic to the app, like thousands of downloads.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Payout
All 29 Payout tactics- Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- End each video with 'comment claim and I'll send you the app'9,400 comments on a 288K-view video; about as many downloads as organic
- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
More from this episode
- Payout: Screenshot 20 rival apps' onboarding into Figma and remix the best screensPaywall 'converting really well'; ~1,300 subscriptions from 12K downloads
- Payout: Offer weekly and yearly plans, and nudge people toward yearlyPaywall 'converting really well'; no conversion rate given
- Payout: Write a short data spec, then give AI your screen designs to build the appBuilt in under 2 weeks vs 6-8 months for his first app
- Payout: When a creator video takes off, have other creators copy it, then run them as adsBuilds a library of ads with known performance; no numbers given
- Payout: Build an app that plainly helps people make money$0 to $20K/month in about 50 days
- Hotspot Events: Build simple utility apps instead of social apps when working aloneSocial app failed; utility apps passed $1M in revenue
- Payout: Check TikTok and Instagram comments for people asking about the problem, then just build