Payout · B2C · class action lawsuit finder app
Offer weekly and yearly plans, and nudge people toward yearly
Paywall 'converting really well'; no conversion rate given
Workedpaywallpricing
What they did
Paywall at the end of onboarding shows a weekly and a yearly option, designed to prioritize the yearly plan because it has the highest lifetime value per customer. Uses RevenueCat for subscription analytics and pricing tests.
What happened
Guest says the paywall has been converting really well.
- Stage
- launch
“This paywall has been converting really well. You can see that I have a weekly and a yearly option here, and the goal is to prioritize users to get the yearly option, since it has the highest lifetime value per customer.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from Payout
All 29 Payout tactics- Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- End each video with 'comment claim and I'll send you the app'9,400 comments on a 288K-view video; about as many downloads as organic
- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
More from this episode
- Payout: Screenshot 20 rival apps' onboarding into Figma and remix the best screensPaywall 'converting really well'; ~1,300 subscriptions from 12K downloads
- Payout: Write a short data spec, then give AI your screen designs to build the appBuilt in under 2 weeks vs 6-8 months for his first app
- Payout: Get a creator who already covers your niche to promote the appDrove thousands of downloads; no cost given
- Payout: When a creator video takes off, have other creators copy it, then run them as adsBuilds a library of ads with known performance; no numbers given
- Payout: Build an app that plainly helps people make money$0 to $20K/month in about 50 days
- Hotspot Events: Build simple utility apps instead of social apps when working aloneSocial app failed; utility apps passed $1M in revenue
- Payout: Check TikTok and Instagram comments for people asking about the problem, then just build