Payout · B2C · class action lawsuit finder app
When a creator video takes off, have other creators copy it, then run them as ads
Builds a library of ads with known performance; no numbers given
Unknownugc-creatorspaid-social
What they did
Once a creator video performs well, get more videos in the same format from other creators. The UGC builds a library of ads whose likely performance is known from organic results. Goal is always to reach paid ads, the most consistent revenue driver. On Facebook, entertaining videos get cheaper delivery, but the ad must still push the product, so balance entertainment with conversion.
- Stage
- growth
“Once one of these videos starts to perform well, you can get more videos like that made with other creators, so you can have people just repeat formats that are working for you.”
“The more entertaining your video is, the cheaper it'll be to get your video put in front of people, but you also want to make sure that you're driving conversions”
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More from Payout
All 29 Payout tactics- Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- End each video with 'comment claim and I'll send you the app'9,400 comments on a 288K-view video; about as many downloads as organic
- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
More from this episode
- Payout: Screenshot 20 rival apps' onboarding into Figma and remix the best screensPaywall 'converting really well'; ~1,300 subscriptions from 12K downloads
- Payout: Offer weekly and yearly plans, and nudge people toward yearlyPaywall 'converting really well'; no conversion rate given
- Payout: Write a short data spec, then give AI your screen designs to build the appBuilt in under 2 weeks vs 6-8 months for his first app
- Payout: Get a creator who already covers your niche to promote the appDrove thousands of downloads; no cost given
- Payout: Build an app that plainly helps people make money$0 to $20K/month in about 50 days
- Hotspot Events: Build simple utility apps instead of social apps when working aloneSocial app failed; utility apps passed $1M in revenue
- Payout: Check TikTok and Instagram comments for people asking about the problem, then just build