Payout · B2C · class action lawsuit finder app
Check TikTok and Instagram comments for people asking about the problem, then just build
Unknownvalidation
What they did
Modified versions of existing apps are already validated; just make them your own. For brand-new ideas, search TikTok and Instagram to see whether people talk about the problem and ask 'how do I solve this?' in comments, which also signals an easy marketing path. Because building is now fast, skip the waitlist step and build the app.
- Stage
- Pre-launch (idea)
“What I usually do when I'm making something brand new is go look on TikTok, Instagram, see if anyone's talking about the problem that you're trying to solve.”
“I actually will skip the waitlist steps and just go ahead and build the app.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from Payout
All 29 Payout tactics- Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- End each video with 'comment claim and I'll send you the app'9,400 comments on a 288K-view video; about as many downloads as organic
- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
More from this episode
- Payout: Screenshot 20 rival apps' onboarding into Figma and remix the best screensPaywall 'converting really well'; ~1,300 subscriptions from 12K downloads
- Payout: Offer weekly and yearly plans, and nudge people toward yearlyPaywall 'converting really well'; no conversion rate given
- Payout: Write a short data spec, then give AI your screen designs to build the appBuilt in under 2 weeks vs 6-8 months for his first app
- Payout: Get a creator who already covers your niche to promote the appDrove thousands of downloads; no cost given
- Payout: When a creator video takes off, have other creators copy it, then run them as adsBuilds a library of ads with known performance; no numbers given
- Payout: Build an app that plainly helps people make money$0 to $20K/month in about 50 days
- Hotspot Events: Build simple utility apps instead of social apps when working aloneSocial app failed; utility apps passed $1M in revenue