GTM Sauce

Puff Count · B2C · quit vaping app

Log your niche's most viral TikToks, remake one, end with a 2-second plug

One remake got 8.3M views and tens of thousands of downloads

Workedorganic-short-video

What they did

Searched TikTok for 'vaping', saved the most viral videos into a spreadsheet and broke down each one's hook, value and how it was shot. Found a 20M+ view video of a guy taking apart a vape and reused the concept: showing what is inside a vape, with a quick two-second call to action for Puff Count at the end. Videos are entertainment first, never sales videos about features.

What happened

One video got 8.3M views and drove tens of thousands of downloads; TikTok is his main channel
Stage
Growth
7:16
“I went on to TikTok, I typed in "vaping", and I saved all of the most viral videos there, and I put them into a spreadsheet so I could really understand what the hook was, what the value was, how they were shooting the content.”
Steven Cravotta
7:44
“This guy had like 20 million-plus views taking apart a vape. So I was like, "Okay, cool, I'm going to use the same concept. And I'm going to show people exactly what are in a vape." And then at the end, conveniently, call to action, baby.”
Steven Cravotta
“My TikToks are entertainment first, call to action at the end. A quick two-second call to action.”
Steven Cravotta

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