Puff Count · B2C · quit vaping app
Require a free trial signup after onboarding before any feature works
Conversion jumped to 20-25%; founder says it changed the business overnight
Workedpaywall
What they did
The app is free to download; after onboarding the user hits an unskippable hard paywall and must commit to a free trial (leading to weekly/monthly/yearly subscription) before using any feature. Replaced a model where features were usable without paying.
What happened
Conversion rate 'shot through the roof', upwards of 20-25%
- Stage
- Monetization
“When I changed Puff Count to a hard paywall and I made users commit to a free trial before they could use any features in the app, it changed my business overnight. My conversion rate shot through the roof, upwards of 20, 25%.”
Related topics
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More from this episode
- Puff Count: Check rival apps' revenue, Google Trends and viral TikToks before buildingPicked quit-vaping; the app now makes ~$40K/month
- Puff Count: Turn pencil sketches into a 99designs contest; pay an Upwork developer per finished appBuilt the MVP for under $5K with no coding or design skills
- Puff Count: Log your niche's most viral TikToks, remake one, end with a 2-second plugOne remake got 8.3M views and tens of thousands of downloads
- Puff Count: Turn the TikToks that already did well into Facebook and TikTok adsFounder says the ad algorithms find buyers when the creative is proven; no numbers
- Puff Count: Skip pricey influencers and pay small, overlooked creators for cheap videosBig influencers cost a lot and didn't care about results; small creators cheaper
- Puff Count: Test prices from $4 to $12; keep the one earning most per user
- Puff Count: Ask many questions in onboarding so users feel their problem before payingFounder says his data shows users convert much better; no numbers
- Wordle: Show ads in games people play a lot; charge subscriptions for quick-use toolsAds worked well for his games; founder says ads don't work for tool apps