Puff Count · B2C · quit vaping app
Turn the TikToks that already did well into Facebook and TikTok ads
Founder says the ad algorithms find buyers when the creative is proven; no numbers
Unknownpaid-socialanalytics-attribution
What they did
Uses organic TikTok performance as a creative test: videos that do well organically go into Facebook and TikTok ads, letting the algorithm optimize around the proven creative. AppsFlyer as MMP sends conversion data back to the ad platforms; spend is governed by keeping CAC below LTV.
What happened
Uses TikTok and Facebook ads to send traffic; no results given
- Stage
- Growth
“The beautiful thing about organic TikTok is if the video does well organically, it's a great indicator that it's a great creative in general. You can put them on paid ads and click the "spend my money" button.”
“I use AppsFlyer as my MMP. It connects with my my mobile app and Facebook or TikTok ads, and sends data back to those platforms. I use TikTok and Facebook ads to send traffic.”
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More from this episode
- Puff Count: Check rival apps' revenue, Google Trends and viral TikToks before buildingPicked quit-vaping; the app now makes ~$40K/month
- Puff Count: Turn pencil sketches into a 99designs contest; pay an Upwork developer per finished appBuilt the MVP for under $5K with no coding or design skills
- Puff Count: Log your niche's most viral TikToks, remake one, end with a 2-second plugOne remake got 8.3M views and tens of thousands of downloads
- Puff Count: Skip pricey influencers and pay small, overlooked creators for cheap videosBig influencers cost a lot and didn't care about results; small creators cheaper
- Puff Count: Require a free trial signup after onboarding before any feature worksConversion jumped to 20-25%; founder says it changed the business overnight
- Puff Count: Test prices from $4 to $12; keep the one earning most per user
- Puff Count: Ask many questions in onboarding so users feel their problem before payingFounder says his data shows users convert much better; no numbers
- Wordle: Show ads in games people play a lot; charge subscriptions for quick-use toolsAds worked well for his games; founder says ads don't work for tool apps