Puff Count · B2C · quit vaping app
Skip pricey influencers and pay small, overlooked creators for cheap videos
Big influencers cost a lot and didn't care about results; small creators cheaper
Mixedinfluencerugc-creators
What they did
Paid influencers on TikTok and similar platforms to make content. Found they wanted a lot of cash and did not care how the videos performed. Better: find 'diamond in the rough' creators, reach out, get cheap content and scale with that.
What happened
Influencers were expensive and indifferent to performance; small creators gave cheap content
- Stage
- Growth
“In my experience, it's tough to, you know, work with influencers. They always want a ton of cash and they don't really care, you know, how the videos perform for you. But you can find those diamond-in-the-rough creators, and you can reach out to them and get pretty cheap content, and you can use that and scale that way as well.”
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