Qobra · B2B · sales commission software
Collect lots of G2 reviews so Google and AI chatbots recommend you
Founder says it drives lots of traffic via search and AI answers; no numbers
Workedseointegrations-marketplaces
What they did
Invests in getting a large number of G2 reviews (host cites ~1,000) and ranking highly in G2. The value is less direct G2 traffic than G2's authority in SEO and GEO: when someone asks an AI assistant like Claude for the best sales comp software, it draws on sources such as G2.
What happened
Drives lots of traffic, mostly indirectly via search/AI answers
- Stage
- Scale (~$7M ARR)
“Yes. Yes, G2 has very strong authority on SEO and GEO, so having lots of reviews and being highly ranked like we are, uh, is really driving lots of traffic.”
“let's say that you ask a question to Claude about what is the best sales comp software out there, Claude will rely on multiple data source, uh, and links, uh, online that can provide with the answer to that question.”
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