Qobra · B2B · sales commission software
Get a small SaaStr booth and loop your ads on its screen
Founder says it builds connections; no numbers
Unknownevents
What they did
This year the company put more budget into events, meetings, dinners and trade shows. Took the lowest (silver) booth package at SaaStr (cost more than $10-20K). Goal: get as many passers-by as possible to talk; the booth TV loops the same meme-style ads run on LinkedIn/YouTube so people get intrigued and come over.
What happened
Founder believes it creates meaningful connections; ROI not stated
- Stage
- Scale (~$7M ARR)
- Effort
- Stepped-up events budget for the year; lowest SaaStr booth package
“Yeah, actually this year we we decided to put some gas, uh, on this type of events, meetings, dinners, trade shows.”
“Yes, so, uh, we took this booth at SaaStr, uh, it was like the the the silver package, so it was the the the the lowest one, actually.”
“But we also thought that uh for the trade show it was good to just have it displayed on the on the screen so people, again, they they they they they're intrigued and they just come and talk.”
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