Qobra · B2B · sales commission software
Run meme ads for a B2B product on LinkedIn and YouTube
One meme ad led to an $80K/year deal; $200-300K/year spend
Workedpaid-socialanalytics-attribution
What they did
Applies B2C-style marketing to B2B: meme creatives (e.g. a SpongeBob meme) run as LinkedIn ads and YouTube ads, $200-300K/year in direct paid advertising. Creatives handled by one in-house person (Dylan) plus a freelance agency. Measured through website traffic by source and post engagement, accepting that LinkedIn is top-of-funnel and hard to tie to revenue.
What happened
A prospect clicked a meme ad, took a demo and closed at $80K/year; otherwise only high-level traffic signals
- Stage
- Scale (~$7M ARR)
- Effort
- $200-300K/year
“uh we like to do, you know, type of B2C marketing, but apply to B2B. And we advertised that then on LinkedIn ads, YouTube ads, and so on.”
“You know lately we closed, uh, not with the SpongeBob meme, but with another meme, we we just closed a deal, you know, like it clicked, he took a demo, then there was the opportunity, we closed it, 80k per year, crazy.”
“so all this, you know, it's very hard indeed to link revenue to a marketing source, especially LinkedIn since it's, you know, top of funnel.”
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