GTM Sauce

Qobra · B2B · sales commission software

Charge your first 10 customers half what US rivals charge

$10K/year early; average now ~$30K/year per customer

Workedpricing

What they did

Looked at market prices of similar solutions, especially US ones, and set the price for the first 10 customers at half that: $10,000/year. Average contract has since tripled to ~$30K/year.

What happened

Early deals at $10K/year; ACV since grew to ~$30K
Stage
Early (First 10 customers)
3:34
“so we just looked at, uh, what was the price on the market for similar solutions, especially uh US ones, and we said, "Okay, for our first 10 customers, let's just split that in two."”
Antoine Fort
3:47
“Yeah, that wa- that was, yeah, 10,000 a year.”
Antoine Fort

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