Sizzle AI · B2C · AI learning app
Get first users from the founder's launch post and personal network
Helped get the first users; no numbers
Workedpr-launchfounder-brand
What they did
Sizzle's founder, a former Facebook VP of AI, announced the launch; connections and PR brought the first users rather than a from-scratch growth hack.
What happened
Guest says the announcement helped; no numbers.
- Stage
- launch
In their words
The Superwall Podcast · Yev Marusenko - How I Grow Viral Apps to 1M+ Downloads (just copy me)“Our founder is ex-Facebook VP of AI. Kind of just doing announcement helped”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Sizzle AI: Find the funnel step losing over half your users and have everyone fix it2-3x more users reaching the next step, vs ~10% gains from new features
- Sizzle AI: Put $1-$20 of ads behind every organic video; back the one getting clicksOne winner per 20-30 videos; the winner drove hundreds of purchases
- Sizzle AI: Hire creators via JoinBrands, SideShift, Whop and Discord to post on their own accountsA JoinBrands creator's TikTok hit 79K likes and became the top ad
- Sizzle AI: Open with a silent shocked face, demo the app, end on a goofy twist79K likes; this ending beat the creator's other endings
- Sizzle AI: Buy test traffic with your best ad and run 3-4-way paywall tests in daysCost per purchase fell from ~$500 to ~$300 within days
- Sizzle AI: Scale a winning video by testing 10 headlines, then new countries and devicesWinner scaled into hundreds of ads; one-word headline changes made a difference
- Sizzle AI: Switch ads off and on to measure real sales lift; compare every attribution sourceReal purchases usually about double what the ad platform reports
- Sizzle AI: Add columns showing each ad's step-by-step drop-off from install to paywallSurfaces ads and journeys with 10x higher purchase conversion
- Sizzle AI: Test clean, warm and social-proof sign-up screens; break ties with assisted conversionsSocial proof: more purchases in some groups, neutral overall on assisted conversions
- Run 10+ faceless Shorts channels with fake texts, cartoon clips and satisfying videos26M views in 28 days on one channel; over a billion total, but low revenue
- Sizzle AI: Use viral formats from unrelated niches in study-app videos