Sizzle AI · B2C · AI learning app
Add columns showing each ad's step-by-step drop-off from install to paywall
Surfaces ads and journeys with 10x higher purchase conversion
Workedanalytics-attributionpaid-social
What they did
Set up ads-manager columns in funnel order: install, registration, engagement events, then each paywall step, plus custom metrics expressing step-to-step conversion as percentages so ads and ad sets can be compared directly. When scanning ~20 ads for outliers, look for higher step conversion and lower drop-off, not just cost per purchase. Same view by in-app journey: users who start with a particular product convert ~10x better than those who roam the app.
What happened
Makes the top-10% outliers visible; some ads, targeting and in-app journeys show 10x differences in conversion to purchase.
- Stage
- growth
In their words
The Superwall Podcast · Yev Marusenko - How I Grow Viral Apps to 1M+ Downloads (just copy me)“Whether it's as simple as setting up the columns, but just seeing that order of how many people you have from install”
“and actually making custom metrics, making sure that it's percentage-wise comparison as well. That way, it's much easier to split test.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Sizzle AI: Find the funnel step losing over half your users and have everyone fix it2-3x more users reaching the next step, vs ~10% gains from new features
- Sizzle AI: Put $1-$20 of ads behind every organic video; back the one getting clicksOne winner per 20-30 videos; the winner drove hundreds of purchases
- Sizzle AI: Hire creators via JoinBrands, SideShift, Whop and Discord to post on their own accountsA JoinBrands creator's TikTok hit 79K likes and became the top ad
- Sizzle AI: Open with a silent shocked face, demo the app, end on a goofy twist79K likes; this ending beat the creator's other endings
- Sizzle AI: Buy test traffic with your best ad and run 3-4-way paywall tests in daysCost per purchase fell from ~$500 to ~$300 within days
- Sizzle AI: Scale a winning video by testing 10 headlines, then new countries and devicesWinner scaled into hundreds of ads; one-word headline changes made a difference
- Sizzle AI: Switch ads off and on to measure real sales lift; compare every attribution sourceReal purchases usually about double what the ad platform reports
- Sizzle AI: Test clean, warm and social-proof sign-up screens; break ties with assisted conversionsSocial proof: more purchases in some groups, neutral overall on assisted conversions
- Run 10+ faceless Shorts channels with fake texts, cartoon clips and satisfying videos26M views in 28 days on one channel; over a billion total, but low revenue
- Sizzle AI: Use viral formats from unrelated niches in study-app videos
- Sizzle AI: Get first users from the founder's launch post and personal networkHelped get the first users; no numbers