Sizzle AI · B2C · AI learning app
Find the funnel step losing over half your users and have everyone fix it
2-3x more users reaching the next step, vs ~10% gains from new features
Workedonboardinganalytics-attributionpaywall
What they did
Map every step from ad/organic content through install, app use, onboarding and paywall; find the step with the largest drop-off (Sizzle had one over 50%). Every team member attacks that step from their own expertise (onboarding, paywall, product). Yev says these fixes can land within a week, unlike quarter-long incremental feature optimization that gives ~10% improvements.
What happened
Fixing the >50% drop-off step produced '2X to 3X growth moments' in how many people reach the next stage.
- Stage
- growth
In their words
The Superwall Podcast · Yev Marusenko - How I Grow Viral Apps to 1M+ Downloads (just copy me)“as soon as we shifted focus knowing on there's over 50% drop-off here, when we improve that, we see these 2X to 3X growth moments, as opposed to there's like these moments of within the product, you're trying to optimize, add features, but it's just these 10% improvements.”
“Like every team member is thinking about what to optimize within that from different perspective of of their expertise of really dialing in that area.”
Related topics
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More from this episode
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- Sizzle AI: Open with a silent shocked face, demo the app, end on a goofy twist79K likes; this ending beat the creator's other endings
- Sizzle AI: Buy test traffic with your best ad and run 3-4-way paywall tests in daysCost per purchase fell from ~$500 to ~$300 within days
- Sizzle AI: Scale a winning video by testing 10 headlines, then new countries and devicesWinner scaled into hundreds of ads; one-word headline changes made a difference
- Sizzle AI: Switch ads off and on to measure real sales lift; compare every attribution sourceReal purchases usually about double what the ad platform reports
- Sizzle AI: Add columns showing each ad's step-by-step drop-off from install to paywallSurfaces ads and journeys with 10x higher purchase conversion
- Sizzle AI: Test clean, warm and social-proof sign-up screens; break ties with assisted conversionsSocial proof: more purchases in some groups, neutral overall on assisted conversions
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