Sizzle AI · B2C · AI learning app
Hire creators via JoinBrands, SideShift, Whop and Discord to post on their own accounts
A JoinBrands creator's TikTok hit 79K likes and became the top ad
Workedugc-creatorscreator-opsorganic-short-video
What they did
Test several creator-sourcing routes in parallel: brand-creator marketplaces (JoinBrands, SideShift, Whop) plus Sizzle's own Discord, alongside in-house designers and contractors. Three goals: (1) raw creative that can be amplified with paid ads, (2) posting volume to trigger the TikTok algorithm, (3) creators posting in their own style on their own accounts, where existing followings and formats (e.g. covering the face and looking shocked) reach the algorithm differently.
What happened
The showcased winning video (79K likes, hundreds of purchases as an ad) came from a JoinBrands creator; no comparison between sourcing routes given.
- Stage
- growth
In their words
The Superwall Podcast · Yev Marusenko - How I Grow Viral Apps to 1M+ Downloads (just copy me)“Uh this particular one is from JoinBrands, and then there's a bunch of ones. Like testing like SideShift, and like Whop, and kind of our own Discord, and like just trying different approaches of having creators make content for you.”
“The second one is more about some of these creators have their own following, so they'll kind of reach the algorithm different. They have different styles or formats their account is posting like.”
Related topics
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