A faceless viral video channels · B2C · guest's own side business
Run 10+ faceless Shorts channels with fake texts, cartoon clips and satisfying videos
26M views in 28 days on one channel; over a billion total, but low revenue
Mixedorganic-short-videoportfolio
What they did
Over 10 faceless channels on YouTube Shorts/TikTok in easily automated or AI-made niches: fake text messages, SpongeBob and 'president head' comedy, oddly satisfying clips a few seconds long, crushing and breaking things. Everything rides on the first split second of attention and micro-storytelling.
What happened
One channel did 26M views in 28 days; top content has hundreds of millions to over a billion views. Ad revenue is low depending on audience country, so other business models are needed; the skills carried over to app growth.
- Stage
- Pre-launch (side project)
In their words
The Superwall Podcast · Yev Marusenko - How I Grow Viral Apps to 1M+ Downloads (just copy me)“And it's all kinds of themes. Like fake text messaging, like SpongeBob, like president head comedy videos. So, it's all kinds of stuff that you could easily automate, use AI”
“Again, you have to realize that revenue is not high. It's kind of like depending like what country you're from.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Sizzle AI: Find the funnel step losing over half your users and have everyone fix it2-3x more users reaching the next step, vs ~10% gains from new features
- Sizzle AI: Put $1-$20 of ads behind every organic video; back the one getting clicksOne winner per 20-30 videos; the winner drove hundreds of purchases
- Sizzle AI: Hire creators via JoinBrands, SideShift, Whop and Discord to post on their own accountsA JoinBrands creator's TikTok hit 79K likes and became the top ad
- Sizzle AI: Open with a silent shocked face, demo the app, end on a goofy twist79K likes; this ending beat the creator's other endings
- Sizzle AI: Buy test traffic with your best ad and run 3-4-way paywall tests in daysCost per purchase fell from ~$500 to ~$300 within days
- Sizzle AI: Scale a winning video by testing 10 headlines, then new countries and devicesWinner scaled into hundreds of ads; one-word headline changes made a difference
- Sizzle AI: Switch ads off and on to measure real sales lift; compare every attribution sourceReal purchases usually about double what the ad platform reports
- Sizzle AI: Add columns showing each ad's step-by-step drop-off from install to paywallSurfaces ads and journeys with 10x higher purchase conversion
- Sizzle AI: Test clean, warm and social-proof sign-up screens; break ties with assisted conversionsSocial proof: more purchases in some groups, neutral overall on assisted conversions
- Sizzle AI: Use viral formats from unrelated niches in study-app videos
- Sizzle AI: Get first users from the founder's launch post and personal networkHelped get the first users; no numbers