Practitioner pattern · Ravi Mehta (Sells product strategy and monetization advisory services to startups.)
Start at $20-30 a month; if nobody pays, fix the product, not the price
Unknownpricing
What they did
Advisor's pattern from startups: founders undercharge ($1 for the first item, $3 for five more), forcing extreme engagement for decent ARPU. Instead set a high-water subscription of $20-30/month (framed for your category), then optimize down. If nobody will pay that, especially where the market already frames that price, it's a product-market-fit problem. Price against the value of the whole system the product sits in (Tinder users compare to $400/month in dates).
In their words
Sub Club by RevenueCat · How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta“So set that high water line of 20 bucks or 30 bucks, you've got a really good place to start. If nobody's willing to do that, then you've got a product market fit problem”
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