Tinder · B2C · swipe dating app
Test many prices for each plan and add-on, country by country
Hundreds of price SKUs live at once; no test results shared
Unknownpricingexperimentationlocalization
What they did
Tested multiple price points for every product: Tinder Plus at $7.99, $8.99 and $9.99, other points for Gold, for Boosts and for bundles of Boosts and Super Likes, each multiplied by location (UK vs South America vs US). Result: hundreds of App Store SKUs, reportedly more than any other app.
- Stage
- scale
In their words
Sub Club by RevenueCat · How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta“it used to be that Tinder had more skews in the Apple app store than any other app”
“And so if you're in, the pricing is going to be different in the UK versus South America versus in the us.”
Related topics
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More from this episode
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