Wispr Flow · B2C · voice dictation app
Give a short free trial that builds a daily habit, then charge
Guest converted without hesitation; a free-tier rival he uses daily never got paid
Workedpaywall
What they did
Wispr Flow gives a limited trial; the guest built a daily habit and paid without a second thought. Contrast: Granola's free tier, which he uses every day but has never paid for. Guest's rule: limited trial works if you can get users into a habit loop within ~7 days; free-to-play suits network effects; paid upfront suits products needing commitment (gyms).
What happened
Converted the guest to paid; one user's experience.
In their words
Sub Club by RevenueCat · How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta“Incessantly Whisper Flow had a limited paid trial, they got me into that habit loop. I started using it and then once it came time to pay, it wasn't even a thought.”
“A limited paid trial works if you can get the person into a habit loop really fast. You've got seven days to get them into that loop of using your product”
Related topics
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More from Wispr Flow
All 2 Wispr Flow tacticsMore from this episode
- Tinder: Offer three subscription levels and sell extra boosts on topFormer CPO calls it one of the best ways to price consumer apps; no revenue split given
- Tinder: Keep dating free for most users so there are plenty of people to match85-90% never pay; the 10-15% who do fund the business
- Tinder: Interview users spending $100-250 a month, then build a top plan for themLed to Tinder Platinum; no results shared
- Tinder: Test many prices for each plan and add-on, country by countryHundreds of price SKUs live at once; no test results shared
- Tinder: Sell a paid 'super like' that stands out from a normal likeSuper Likes are 3x more likely to get a match
- Tinder: Let people start swiping in two minutes using Facebook login and photosOnboarding cut from ~20 minutes to under 2; brought younger people into online dating
- Sesame Care: Replace a 3-screen checkout with a 20-question intake before paymentConversion up (host says 40%); 99%+ of people answer each next question
- TripAdvisor: Sort hotels by each traveler's past behavior without calling it 'just for you'Unlabelled version converted better; labelling it 'just for you' dropped conversion
- Tinder: Show ads to free users to cover their costSmall share of revenue; ads worth far less than a subscriber
- Start at $20-30 a month; if nobody pays, fix the product, not the price
- Sell live classes, Zoom sessions and week-long intensives to your most engaged usersRevenue almost doubled; live offers now half of revenue
- Calm: Play rain sounds the moment the app opens, and in 15-second ads
- TripAdvisor: Set quarterly goals as a short why, 3-5 commitments, and a task listGuest says teams that adopted it found it works better than OKRs; no numbers