The Wellness Company · B2C · studio of health apps
Ship app after app in one studio, treating each launch as practice for the next
Second app was better built on day one than the first; no numbers
Workedportfoliofeature-development
What they did
Set up The Wellness Company as a product studio because he didn't know which app would win. Launched Go Polar, then SunSeek, then Posture AI, treating each app as another repetition of building product. SunSeek was crafted better than Go Polar on day one because of the reps.
What happened
Founder says each app launched better than the last
- Stage
- Scale (Portfolio growth)
- Effort
- Three apps in ~10 months
“The reason I started The Wellness Company as a product studio was because I didn't know what that one winner was going to be.”
“The next product after Go Polar was SunSeek, and SunSeek was crafted better than Go Polar on day one because of those reps that I had taken.”
Related topics
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More from this episode
- The Wellness Company: Build several small apps for the same health crowd and promote each new one to existing usersUsers overlap across apps; three apps reached ~$120K a year combined
- Go Polar: Build an app to track a niche habit you do, like cold plunges, when none existsBecame one of the studio's main apps; ~8% free-to-paid, which he credits to niche focus
- The Wellness Company: Let App Store search bring in users for very niche appsMost of 20,000+ downloads came organically; no ASO details given
- The Wellness Company: Test app ideas as quick Lovable prototypes before building the real app