The Wellness Company · B2C · studio of health apps
Build several small apps for the same health crowd and promote each new one to existing users
Users overlap across apps; three apps reached ~$120K a year combined
Workedportfolioupsell-expansionpositioning-niche
What they did
Every app targets the same health and wellness audience (cold plunge and sauna tracking, morning light, posture, and next a health data aggregator). Many Go Polar users also use SunSeek and Posture AI. When a new app launches, it is marketed to existing users of the other apps, so there is no need to build a new audience or list, and the marketing isn't cold.
What happened
Founder reports heavy user overlap across apps; no cross-promotion conversion numbers
- Stage
- Scale (Portfolio growth)
- Effort
- Three live apps, fourth launching
“So we'll have some Go Polar users that are also SunSeek users that are also Posture AI users, and hopefully also will become Tempo users when we launch that.”
“So users of our one product, we don't have to remarket and create a new audience and list to target. We already have that and that exists in our other app. And then when we market to them, it's not marketing cold.”
Related topics
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More from this episode
- Go Polar: Build an app to track a niche habit you do, like cold plunges, when none existsBecame one of the studio's main apps; ~8% free-to-paid, which he credits to niche focus
- The Wellness Company: Let App Store search bring in users for very niche appsMost of 20,000+ downloads came organically; no ASO details given
- The Wellness Company: Ship app after app in one studio, treating each launch as practice for the nextSecond app was better built on day one than the first; no numbers
- The Wellness Company: Test app ideas as quick Lovable prototypes before building the real app