V1 Sports · golf swing video analysis app
Connect golfers looking for a coach with the instructors already on the platform
Early; guest says it is far from optimized
Unknownfeature-developmentpositioning-niche
What they did
Looked for assets only V1 has: ~100K summer MAU at 21 min/month plus ~30% of North American instructors. Now building ways to connect coach-seeking golfers with instructors. More golfers wanting help attracts more instructors.
In their words
Sub Club by RevenueCat · How V1 Sports Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports“Oh, guess what? The more people that want help from an instructor, the more instructors want to be here. Unlock, right? And are we optimized that? Not even close.”
Related topics
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More from this episode
- V1 Sports: Drop the free tier for a free trial, and make long-time free users pay tooRevenue up 80-90% in 12 months despite a wave of one-star reviews
- V1 Sports: Keep it free for students to share videos with their own golf coachCoaches bring in about a third of new sign-ups every day
- V1 Sports: Tell existing users about the change with one short, honest reasonUsers only heard the first point; they complained anyway
- V1 Sports: Act out a conversation with an angry customer before making a big changeGuided the paywall switch; guest says the bet played out as expected
- V1 Sports: Ask every new user "Why are you here?" during sign-up10-15% want a coach; those users subscribe far more often
- V1 Sports: Let support staff make deals with upset customers, but never free forever
- V1 Sports: Keep the first price low ($70/year) and earn more as users grow
- Flo: Sell higher tiers and extra features to people who already payCohort revenue retention ~60% in year one, then rising every year