V1 Sports · golf swing video analysis app
Keep it free for students to share videos with their own golf coach
Coaches bring in about a third of new sign-ups every day
Workedpaywallpartnerships
What they did
Students of instructors on the B2B platform can join the consumer app and send videos to and interact with their coach for free; the paywall never interrupts this. The pro pitches it as 'the free app you use to interact with me'. Users are segmented by whether they came through a pro; the ~3/4 who didn't are the ones asked to pay.
What happened
Pros generate about a third of new registered users each day.
In their words
Sub Club by RevenueCat · How V1 Sports Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports“And still today, the pros' students, athletes can join the platform and never going to disrupt with a paywall the interaction between the two.”
“because the pros are generating about a third of our new registered users on a daily basis are coming from this relationship.”
Related topics
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More from this episode
- V1 Sports: Drop the free tier for a free trial, and make long-time free users pay tooRevenue up 80-90% in 12 months despite a wave of one-star reviews
- V1 Sports: Tell existing users about the change with one short, honest reasonUsers only heard the first point; they complained anyway
- V1 Sports: Act out a conversation with an angry customer before making a big changeGuided the paywall switch; guest says the bet played out as expected
- V1 Sports: Ask every new user "Why are you here?" during sign-up10-15% want a coach; those users subscribe far more often
- V1 Sports: Connect golfers looking for a coach with the instructors already on the platformEarly; guest says it is far from optimized
- V1 Sports: Let support staff make deals with upset customers, but never free forever
- V1 Sports: Keep the first price low ($70/year) and earn more as users grow
- Flo: Sell higher tiers and extra features to people who already payCohort revenue retention ~60% in year one, then rising every year