V1 Sports · golf swing video analysis app
Keep the first price low ($70/year) and earn more as users grow
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What they did
The core swing video analysis is commoditized, so the $70/year Golf+ price is set as an entry step rather than the price that maximizes first-purchase revenue. The pitch: same core tool as everyone else, plus extras (coaching, content) only V1 offers, so users grow with it. The approach comes from the B2B side, where adding upsells changed how V1 priced the first purchase.
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More from this episode
- V1 Sports: Drop the free tier for a free trial, and make long-time free users pay tooRevenue up 80-90% in 12 months despite a wave of one-star reviews
- V1 Sports: Keep it free for students to share videos with their own golf coachCoaches bring in about a third of new sign-ups every day
- V1 Sports: Tell existing users about the change with one short, honest reasonUsers only heard the first point; they complained anyway
- V1 Sports: Act out a conversation with an angry customer before making a big changeGuided the paywall switch; guest says the bet played out as expected
- V1 Sports: Ask every new user "Why are you here?" during sign-up10-15% want a coach; those users subscribe far more often
- V1 Sports: Connect golfers looking for a coach with the instructors already on the platformEarly; guest says it is far from optimized
- V1 Sports: Let support staff make deals with upset customers, but never free forever
- Flo: Sell higher tiers and extra features to people who already payCohort revenue retention ~60% in year one, then rising every year