V1 Sports · golf swing video analysis app
Let support staff make deals with upset customers, but never free forever
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What they did
When moving B2B pros onto new software and pricing, the team has full autonomy to make it right, within guardrails set ahead of time: nobody keeps using it free forever; they must pay something and move toward the goal. Ask 'why' to find the real reason; avoid anyone leaving angry.
In their words
Sub Club by RevenueCat · How V1 Sports Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports“I always tell my team that you have complete and total autonomy to make it right, but there are some guard rails and we'll set them ahead of time. You can't use the thing for free for forever.”
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More from this episode
- V1 Sports: Drop the free tier for a free trial, and make long-time free users pay tooRevenue up 80-90% in 12 months despite a wave of one-star reviews
- V1 Sports: Keep it free for students to share videos with their own golf coachCoaches bring in about a third of new sign-ups every day
- V1 Sports: Tell existing users about the change with one short, honest reasonUsers only heard the first point; they complained anyway
- V1 Sports: Act out a conversation with an angry customer before making a big changeGuided the paywall switch; guest says the bet played out as expected
- V1 Sports: Ask every new user "Why are you here?" during sign-up10-15% want a coach; those users subscribe far more often
- V1 Sports: Connect golfers looking for a coach with the instructors already on the platformEarly; guest says it is far from optimized
- V1 Sports: Keep the first price low ($70/year) and earn more as users grow
- Flo: Sell higher tiers and extra features to people who already payCohort revenue retention ~60% in year one, then rising every year