Visible · B2C · wearable for pacing chronic illness
Hire a chronic-illness creator you paid for a video as social media manager
Kickstarted outreach to the right creators; founder says it helped, no numbers
Workedinfluencerteam-process
What they did
'Creator Collaborative' works with existing chronic-illness creators; pay negotiated by size, on reach or impressions. Visible first paid creator Gemma for a video, liked working with her and hired her as social media manager; she knew the space and which creators to approach. Most of the marketing team has lived experience of the conditions.
What happened
Gemma's network kickstarted the influencer program.
- Stage
- growth
In their words
Sub Club by RevenueCat · $10M ARR Without Ever Testing A Paywall — Luke Martin-Fuller, Visible“One is called Creator Collaborative, and that's working with existing creators in the chronic illness space to create awareness and visibility of what we offer.”
“We actually started working with Gemma because we'd reached out to her and said, "Hey, would you like to make a video for us?" And we just enjoyed working with her so much that we're like, "Hey, would you like a job?"”
“So with influencers, we might negotiate depending on their size, that might be about reach or it might be about impressions.”
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