Visible · B2C · wearable for pacing chronic illness
Sell the band at cost (~$80) and charge $20 a month for the app
Lowers the barrier to buy; host thought $80 looked too cheap to be good
Workedpricing
What they did
No margin on hardware: armband ~$80 (wholesale cost). Membership $20/month or $14.99/month on an annual plan. Told openly to users that the value is in the app. Chosen over Oura's model (expensive device, cheap subscription) and WHOOP's (hardware folded into a pricier membership), closer to Tractive's.
What happened
Maps price to where value is delivered and lowers barrier to entry; guest open to testing a premium device.
- Stage
- monetization
In their words
Sub Club by RevenueCat · $10M ARR Without Ever Testing A Paywall — Luke Martin-Fuller, Visible“which is that we don't make any money on the hardware that we sell.”
“So what that looks like for us is roughly 80 bucks for the band. And then it's either $20 a month or 14.99 if you're taking on an annual subscription.”
Related topics
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