Visible · B2C · wearable for pacing chronic illness
Recruit members to film ad videos; pay a flat cash fee per video used
Main source of Meta ad creative; run by a team of two
Workedugc-creatorscreator-opspaid-social
What they did
'Community Voices': the monthly member digest occasionally invites members to make videos about their experience. Interested members join a Slack group after submitting an audition tape. A brief goes out weekly; members submit videos, and any video used as an ad earns a flat fee in cash (not credits or discounts), regardless of how much it's scaled. Videos share real experiences and practical insights.
What happened
Real stories viewers recognize themselves in; feeds Meta UGC ads, the only paid channel.
- Stage
- growth
In their words
Sub Club by RevenueCat · $10M ARR Without Ever Testing A Paywall — Luke Martin-Fuller, Visible“And then people would submit an audition tape. And then once they're into Slack, we give a brief every week and people will have the opportunity to share a video with us. And if we use it, then they'll get paid some money.”
“And that's cold hard cash. That's not credits or a discount on a future purchase.”
“It's just a flat fee for each video that we go ahead and use.”
Related topics
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More from this episode
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- Visible: Hire a chronic-illness creator you paid for a video as social media managerKickstarted outreach to the right creators; founder says it helped, no numbers
- Visible: Use a web quiz that tells poor-fit visitors the product isn't for themSame quiz since launch; guest says it protects retention; untested
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- Visible: Stay cash-flow positive to $7M revenue, then raise a small, quiet Series ARaised at ~$7M revenue from an aligned investor; funds data science and product