A subscription app · B2C · guest's community member
Pay one creator $3,000 a month to post a TikTok about your app daily
Reached its first $20K MRR from that one creator
Workedugc-creatorsorganic-short-videocreator-ops
What they did
A community member paid a single creator $3,000 per month on retainer to post one video every day.
What happened
Got to their first $20K MRR from just that one creator.
- Effort
- $3,000/month, one creator, daily posts
In their words
Sub Club by RevenueCat · How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders“I have a friend, member of the community, who's paid a one creator 3,000 a month, and they got their first 20k MRR from just one creator, just posting every day.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
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- Study Buddy: Reuse your e-commerce TikTok playbook for an app and share the journey publiclyNo results given; other apps started copying the approach
- Build one novel, shareable feature and make it the only thing your TikToks show
- Quizzer AI: Film a skit of a student asleep in a lecture while the app records itGuest says it gets very good engagement; no numbers
- Post relatable ADHD skits or tips, and mention the app halfway throughHost says the app is doing really well on TikTok; no numbers
- RizzGPT: Run dozens of TikTok accounts posting funny dating chats over gameplay footageGuest says the videos are very viral, not paid; no numbers
- POV: Post photo slideshows of controversial wedding rules, ending with guests using the appGuest says the slideshows go really viral; no numbers
- Breezy: Show app mockups in short founder videos and collect a waitlist before building~5,000 waitlist sign-ups from one 15-second video
- Verse: Make a Spotify Wrapped-style feature for your niche and use it as the hookWent super viral; about #1 in the App Store for a few days
- Hire charismatic creators under 50K followers who've had a viral hit, and offer cash
- Have creators post daily on a new app-themed account for a retainer plus $1 per 1,000 views
- Post "top 5 apps I use for [problem]" videos with your app as one pick
- Open creator videos with "Am I the only one who saw that viral video from..."