Practitioner pattern · Joseph Choi (Runs Viral App Founders, a paid membership community teaching these TikTok tactics)
Have creators post daily on a new app-themed account for a retainer plus $1 per 1,000 views
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What they did
Have the creator open a brand-new TikTok account named closer to your app and post one video per day for a month (30 videos). Retainer of $500-$3,000/month (up to ~$100/video) depending on experience, plus a view bonus of about $1,000 per million views ($500 per 500K) = $1 CPM, since soft CTAs leave little attribution. Agree a brief up front that sets required elements, including exactly how the CTA must appear, so viral videos also convert.
In their words
Sub Club by RevenueCat · How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders“you can have them make a new TikTok account, and name it something else that's, you know, a little bit more branded towards your app.”
“So, a lot of these deal structures are you can have them post one TikTok per day for a month, so 30 videos a month.”
“So, a a typical rate that I've seen for that is $1,000 per million views, or you can cut it where it's $500 per 500,000 views, which works out to be $1 CPM, which is very, very cheap.”
“You know, you should agree beforehand on all the things that are required from every single video.”
Related topics
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