GTM Sauce

An ADHD habit-tracking app · B2C · host's TikTok example

Post relatable ADHD skits or tips, and mention the app halfway through

Host says the app is doing really well on TikTok; no numbers

Workedorganic-short-videougc-creators

What they did

Copy existing relatable ADHD content (talking heads or skits: forgetting why you walked into a room, procrastinating). Change only the CTA: "Anyone else relate to this? By the way, I use this app." Plug after viewers have given 50-70% watch time. Variant: open with a pain point, give real tips/hacks, and make the app one tip (e.g. tip 3 of 5). Search #ADHDhack for copy structures.

What happened

Host notes the ADHD habit-tracking app is doing really well on TikTok.
24:57
“You just make a slight change in the call to action of those videos, where you say, "Hey, anyone else relate to this thing? By the way, I use this app."”
Joseph Choi
37:09
“You could use the the app as tip number three out of five”
Joseph Choi
24:48
“I noticed an ADHD habit-tracking app that's like doing really well on TikTok.”
David Barnard

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