Breezy · B2C · social note-sharing app
Show app mockups in short founder videos and collect a waitlist before building
~5,000 waitlist sign-ups from one 15-second video
Workedvalidationfounder-brandorganic-short-video
What they did
The founder makes founder-led TikToks talking about the app, showing Figma screenshots and some beta screenshots, and sends viewers to a waitlist. The app is built after the demand shows up.
What happened
One 15-second video got about 5,000 waitlist sign-ups.
In their words
Sub Club by RevenueCat · How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders“she just makes founder-led content talking about the app itself, showing Figma screenshots, some beta screenshots, and then it's a waitlist.”
“And she made a video that was 15 seconds long, just talking about the app, and got, I think, 5,000 waitlist sign-ups.”
Related topics
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