Apps Perceptycs has run web2app for
Give each creator their own web page with tracking links instead of an App Store link
Guest calls influencers and affiliates 'amazing with web'; no numbers
Workedinfluenceraffiliateweb-to-app
What they did
Instead of sending influencer or affiliate traffic straight to the App Store, where it is hard to attribute, send it to a dedicated landing page per creator with UTM parameters, then through the web funnel. Also: first get existing ad channels (Meta, Google search and YouTube, TikTok) working on web, then expand to similar channels, then to unlike ones.
What happened
Guest says affiliates and influencers work amazingly with web because attribution becomes simple.
In their words
Sub Club by RevenueCat · Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs“I would say outside of channels, affiliates and influencers, amazing with web. Again, it comes back to the attribution piece.”
“On web, I can just take them to a dedicated landing page, UTM parameters, perfect.”
Related topics
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