Larger apps Perceptycs works with
Run web sales ads and free guides to reach people who ignore app ads
Reaches new user pools and keeps data on non-buyers; no numbers
Workedweb-to-apppaid-socialcontent
What they did
On the same ad channel, an app-install campaign, an app trial-start campaign and a web sales/conversion campaign reach different pockets of users; people who click app ads click many app ads, and some people only click web ads. Web also lets you capture lower-intent traffic with blog articles, webinars and gated lead magnets, collect contact data from people who don't buy today, retarget them on other networks, and reach older and desktop users. Best for larger apps that have maxed out app campaigns and for low-intent or high-ticket offers.
What happened
Guest describes reaching new audiences as a massive benefit; no quantified results.
- Stage
- scale
In their words
Sub Club by RevenueCat · Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs“There are people out there who don't click on app ads, but do click on web ads. And therefore, if I want to reach those users on a given channel, I need to use a different campaign type and campaign objective”
“Now, with web, you can have a lot more lead magnets, you can capture lower intent traffic, blog articles and webinars, like we spoke about.”
Related topics
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More from this episode
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- Launch your first paid ads to a web checkout so money and data come back fastPayouts in days, not ~60; about $1K of spend can teach you something
- Measure Meta app ads with AEM instead of SKANMuch more accurate; big accounts fully migrated
- Give each creator their own web page with tracking links instead of an App Store linkGuest calls influencers and affiliates 'amazing with web'; no numbers
- Send sign-up, trial and purchase events from your web funnel back to MetaStandard practice; value-based bidding tried with no results yet
- Put screens between quiz questions that prove, reassure and show how the app works
- None to Run: Write a blog post that ranks for 'alternative to Couch to 5K' and links to the appBecame the app's main traffic source
- Elevate: Soft launch a rough version on Android and watch replays of every user~500 downloads a day; learned a lot without needing scale
- Charge $1 for the first month on web instead of a free trialScreens out fake cards; small net effect on conversion
- Dipsea: Test a money-back guarantee instead of a free trial on the webExperiment in progress; no results shared