Dipsea · B2C · audio stories app
Test a money-back guarantee instead of a free trial on the web
Experiment in progress; no results shared
Unknownpaywallweb-to-app
What they did
Running on the web a money-back guarantee as an alternative to a free trial, as an experiment. Guest notes this is common on web and hard to do in-app.
In their words
Sub Club by RevenueCat · Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs“Yeah, Faye and the Dipsea team internally here are try- are are running on the web a money-back guarantee alternative to trial, which experiment, yeah.”
Related topics
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More from Dipsea
All 2 Dipsea tacticsMore from this episode
- Advertise a free recorded masterclass, not the app, then sell the app at the endAgency says it worked, especially long-form on YouTube; no numbers shared
- Copy your working in-app onboarding to the web before inventing a new quizAgency rarely sees a profitable in-app flow fail when mirrored on web
- Launch your first paid ads to a web checkout so money and data come back fastPayouts in days, not ~60; about $1K of spend can teach you something
- Measure Meta app ads with AEM instead of SKANMuch more accurate; big accounts fully migrated
- Give each creator their own web page with tracking links instead of an App Store linkGuest calls influencers and affiliates 'amazing with web'; no numbers
- Run web sales ads and free guides to reach people who ignore app adsReaches new user pools and keeps data on non-buyers; no numbers
- Send sign-up, trial and purchase events from your web funnel back to MetaStandard practice; value-based bidding tried with no results yet
- Put screens between quiz questions that prove, reassure and show how the app works
- None to Run: Write a blog post that ranks for 'alternative to Couch to 5K' and links to the appBecame the app's main traffic source
- Elevate: Soft launch a rough version on Android and watch replays of every user~500 downloads a day; learned a lot without needing scale
- Charge $1 for the first month on web instead of a free trialScreens out fake cards; small net effect on conversion